I'm not a photographer, graphic designer, sound engineer, filmmaker or web developer.

But I've spent much of my career working with people who are.

With a background in architecture, more than 18 years of experience in the design and construction industries, and my own experience as a musician, I've had the opportunity to work alongside creative professionals from many different disciplines.

Along the way, I've developed an appreciation for their processes, techniques and the thinking that goes into producing great work.

When generative AI came along, I discovered something fascinating.

Suddenly, I had access to tools that allowed me to explore many of these creative disciplines myself. It was almost like having a team of photographers, designers, musicians and filmmakers working alongside me.

Of course, AI doesn't make me an expert in all those fields, nor does it replace the knowledge and experience of the professionals I've worked with.

But it allows me to draw on what I've learned from them, experiment with new ideas and create things that previously would have required an entire production team.

That's what excites me most about AI.

Not simply what the technology can do, but what it enables people to create.

And that's what I hope to share through Studio RFL.